Beat Roeschlin new CEO of Publicitas

Beat Roeschlin is to become the new Group CEO of the advertising marketing company Publicitas. As the company announced on Friday, his predecessor Robert Schmidli has asked the Board of Directors to terminate his employment contract in 2010 for personal reasons.

Schmidli has headed Publicitas since January 2008 and worked for the company for over 13 years. His successor Roeschlin joins Publicitas from the international Clear Channel Group, which is active in out-of-home advertising. He will take up the post on May 1, 2010 and will also become a member of the PubliGroupe Management Board. Roeschlin is Chairman of the Board of Directors and Group CEO of Clear Channel.
In connection with the appointment of the new top management, the management structures of Publicitas have also been redefined, the company announced. Under the overall management of Roeschlin, Publicitas will be divided into three business divisions.
The Publicitas Switzerland sales network with 56 branches
The international Publicitas marketing network
The Logistics division. This comprises the previous business engineering divisions, the IT service company pixedia, as well as other IT services that are now part of the Group.
Roeschlin will manage the Publicitas Switzerland sales network directly. The new head of the Logistics division is to be appointed in January 2010, and the future head of the international Publicitas network in the course of the first half of 2010.

www.publigroupe.com

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