Be2 hands over SEM account to Efficient Frontier
The global matchmaking portal Be2 is now optimizing its entire SEM budget via Efficient Frontier. The decision was made after extensive test programs with various internationally operating SEM providers.
Effective immediately, Be2's SEM activities in over 30 countries worldwide will be managed and controlled using Efficient Frontier's performance marketing platform. This was announced today by Efficient Frontier. The annual budget for international search engine marketing amounts to a seven-figure euro sum.
Since the matchmaking portal was founded, more than 25 million people in over 30 countries have registered with Be2. Until now, a manual optimization process has been used for search engine marketing.
