BCP: Swiss Post wins three awards at industry competition
Swiss Post won three awards at Europe’s largest corporate publishing competition. Post Finance’s online employee newsletter won a Gold Award. The magazine for Swiss Post’s retail customers and the direct marketing newsletter DirectPoint each received a Silver Award.
The Direct Point direct marketing newsletter was also honored for the third time in the competition. After winning gold twice, this year it was enough for silver. The free electronic newsletter is sent to around 20,000 recipients every month. It is aimed at marketing managers and people interested in direct marketing in all sectors. The newsletter provides information on all aspects of direct marketing - new products, technologies and innovations, current market trends, tips and tricks as well as interesting facts about trade fairs, events and competitions.
The magazine also received a silver award. It is the Group's medium for its private customers and is published four times a year throughout Switzerland with a total circulation of 2.3 million copies. The magazine covers topics such as range of services, innovation, internationality, legal, political and social conditions, sustainability and Swiss Post as an employer in a journalistic and modern format. Like the Direct Point newsletter and the PF Journal, the magazine is also published in the three national languages.
Corporate Publishing Forum
Since 2003, the Forum Corporate Publishing has honored the best corporate publications from German-speaking countries with the BCP Award. With more than 600 print and online publications submitted, the BCP is the largest corporate publishing competition in Europe.
www.post.ch/dm-newsletter
www.post.ch/magazin
www.post.ch/news
www.bcp-award.com
