BBG shoots passerby spot for Ibis
The BBG Werbung agency shot a commercial with passers-by for Ibis Hotels Switzerland. This was launched on the occasion of the repositioning of the Ibis Hotels brand and in the course of its conversion in Europe into a "feel-good hotel".
The parent company Accor Hotels commissioned BBG Werbung with the street marketing activity. The idea was to have a film troupe tour three Swiss cities, where passers-by were to pose with a cushion. The cushion is the subject of the logo.
In Zurich, Bern and Geneva, passers-by were motivated to portray the "Ibis world in an authentic and likeable way by means of sampling and a casting call. The aim was to convey the "feel-good comfort" in a playful and witty way, the agency said in a press release on Friday. On the Ibis-be-a-star.ch landing page, passers-by were also able to upload a photo from the shoot. By uploading a photo, you can take part in a competition to win trips to Paris, London, Berlin and Barcelona. An Ibis jury will decide on the winning photos. You can still take part until October 30.
The commercial that has now been produced will be shown on various TV stations in Switzerland for two weeks from October 25.
Responsible at Accor Hotels Switzerland: Pascal Aeberhard. Responsible at BBG Werbung: Javier Gonzalez (consulting, project management & direction), Urs Benz (art direction), Christine Endler (graphics), Davide Greco (camera & cut), Christoph Däppen (photography), Lukas Gonzalez (promotion assistance).
