BB-Dialog: Saab mailing with record response
For this year's Geneva Motor Show, Brüngger Bachmann Dialog created a simple and cost-effective mailing campaign. The goal is to attract prospective customers—and those who may become customers in the future—to the Geneva Motor Show.
Brüngger Bachmann Dialog created a simple and inexpensive mailing for this year's Geneva Motor Show. This is intended to lead interested parties and those who want to become interested to the Geneva Motor Show. Saab is presenting its Saab 9-3x model there.
Tickets for the Motor Show can only be purchased online. The main task was therefore to bring the mailing recipients to the Internet. The name of the mailing recipient is turned into a web address. In an address window, the recipient only sees the somewhat specially written name "daniel_bruengger". When the window is opened, the full URL www.welt-premiere.ch/daniel_bruengger appears. The recipient is then greeted personally on the Internet and taken to the ticket store.
The mailing triggered record response figures, the agency said in a statement.
Responsible at Saab Switzerland: Nathalie Busslinger (Advertising Manager), Melanie Brunner (Online & CRM Supervisor), Mario Klaus (Marketing Manager). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (art), Jakob Schmid (text). Christina Lipp, Margot Vögele (consulting and production). Online programming: Jürg Thomann, Dominik Janko (Isobar).
Tickets for the Motor Show can only be purchased online. The main task was therefore to bring the mailing recipients to the Internet. The name of the mailing recipient is turned into a web address. In an address window, the recipient only sees the somewhat specially written name "daniel_bruengger". When the window is opened, the full URL www.welt-premiere.ch/daniel_bruengger appears. The recipient is then greeted personally on the Internet and taken to the ticket store.
The mailing triggered record response figures, the agency said in a statement.
Responsible at Saab Switzerland: Nathalie Busslinger (Advertising Manager), Melanie Brunner (Online & CRM Supervisor), Mario Klaus (Marketing Manager). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (art), Jakob Schmid (text). Christina Lipp, Margot Vögele (consulting and production). Online programming: Jürg Thomann, Dominik Janko (Isobar).
