Basel pharmacies with a new carnival campaign
Pharmacies in both Basel cantons are promoting themselves through a new public awareness campaign. The goal is to position pharmacies as expert resources and counseling centers for health-related questions.
The pharmacies in both Basel are promoting themselves with a new publicity campaign. The aim is to position the pharmacies as competent contact and advice centers for health issues with the claim "Directly to the pharmacy". With the new advertising campaign, the two professional associations from Basel-Stadt and Baselland are using their strengths for the region, according to a press release from Life Science Communication.
The campaign includes advertising, PR, Internet, sponsorship and trade fair measures. The advertising subjects make reference to the cultural characteristics of the Basel region, for example a carnival mask. The motifs can now be seen as streetcar hangers on BVB and BLT lines. In addition, a sticker with a green plaster and the slogan "Get healthy. Stay healthy." will be placed.
The campaign includes advertising, PR, Internet, sponsorship and trade fair measures. The advertising subjects make reference to the cultural characteristics of the Basel region, for example a carnival mask. The motifs can now be seen as streetcar hangers on BVB and BLT lines. In addition, a sticker with a green plaster and the slogan "Get healthy. Stay healthy." will be placed.
Responsible at Apotheken beider Basel: Nadine Bloch (Managing Director), Pasqualine Balmelli (President of the Public Relations Committee). Responsible for the realization: Strategy, consulting and implementation: Salome Fünfschilling (independent communications consultant, Basel), Sibylle Hänni (Senior Consultant, Life Science Communication, Küsnacht). Creation and graphics: Pascal Kottmann (Atelier Durchschuss Graphic Design, Basel).
