Basel West sends a franc for Bank CIC
Banque CIC Suisse offers a 3a retirement savings account with a consistently above-average interest rate. The Basel West branch has now launched a mailing campaign featuring a one-franc coin affixed to the mail to generate interest in the current interest rate of 2.15 percent.
A soft matte lamination is to give the advertising medium a unique feel. Advertisements in business and consumer magazines support the direct marketing campaign.
Responsible at Banque CIC Suisse, Basel: Sebastian Comment. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting, concept), Thomas Aerni (layout).
