Basel West: New concept for Euro26
The Euro26 leisure card offers young people up to age 26 all kinds of discounts throughout Europe. Euro26 members receive updates through the magazine *Twen*. Basel West designed the new concept for Euro26.
With a circulation of 360,000 copies, Twen is the highest-circulation youth magazine in Switzerland. Members can make cheaper phone calls, travel, shop or party, and visit selected museums, zoos and circuses for free. The offers and topics are divided into three main sections, "Saus & Braus," "Geld & Leben," and "Schick & Charme," starting with an opening page. The texts on the offers have been supplemented with interviews or helpful info on the everyday lives of young people.
For example, the captain of the Swiss national floorball team was interviewed for the summer issue. The new issue also contains study tips and fitness exercises. In addition, several hundred tickets for open-air festivals and other summer events are raffled off in the current magazine.
Both publications are now printed on white newsprint at Büchler Grafino in Bern.
Responsible at Euro26: Ursula & Jörg Huggenberger. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Stephan Lichtenhahn (editing), Thomas Aerni (layout).
For example, the captain of the Swiss national floorball team was interviewed for the summer issue. The new issue also contains study tips and fitness exercises. In addition, several hundred tickets for open-air festivals and other summer events are raffled off in the current magazine.
Both publications are now printed on white newsprint at Büchler Grafino in Bern.
Responsible at Euro26: Ursula & Jörg Huggenberger. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Stephan Lichtenhahn (editing), Thomas Aerni (layout).
