Basel West creates website and campaign for Aerni Group

The Aerni Group, headquartered in Arisdorf, has commissioned the Basel West agency to give its individual divisions a more uniform design. The company comprises four divisions: windows, steel and metal construction, apparatus engineering and IT. In order to emphasize the common denominator, the Basel West agency coordinated the company presences and relaunched the entire website. The subpages of the subsidiaries are now also linked to each other and offer in-depth specialist information for each division. The content management system allows all four divisions to edit the pages independently while maintaining the newly defined corporate design.

September will also see the launch of a campaign with posters, advertisements and direct mail advertising the new Aerni energy-saving windows. The posters will be placed specifically at locations where a new window has just been installed. A street sign will show the location and is intended to raise awareness of the new standard in the immediate vicinity of Aerni customers.