Bear in the poster forest
APG billboards aren't just found in metropolitan areas, as Publicis demonstrates in a new campaign.
Self-promotion APG does not want to pull the wool over its customers' eyes with its generic campaign from Publicis.
wide range of advertising opportunities is well known. A
What is somewhat forgotten is that APG continues to operate in the best
Locations on the edge of a forest, at a lakeside excursion destination, in the mountains or
otherwise somewhere in the countryside and in the village with attractive poster sites
can come up with.
This APG offering is now being presented by Publicis in a new
The theme of a generic campaign. After Angie Becker or the
"Wild posters" with real game, the advertisers want to present us with a
Getting bears to look. "The whole of Switzerland is talking about bears at the moment.
But almost nobody has really seen it yet," explains
Markus Gut. The CD from Publicis wants the cute cuddly toy, which is
Münstertal has torn a calf and a few sheep, in the neighboring
Austria wanted to flirt with a butcher's wife and is currently
is probably on vacation in Italy, therefore now
finally make it visible to the general public.
At "tens of thousands of poster sites", Publicis is currently having images with
hang up mysterious bears. These are intended to look like photographs,
as if Master Petz were actually cavorting on a poster site
would. But of course APG is not trying to pull the wool over our eyes.
Synchronized with the mysterious bears are also a few teaser posters
hung up. On these "official announcement posters", the
population about the purpose of this campaign at the same time.
The aim of the campaign is to show advertisers the attractiveness of
poster displays in the conurbations.
wide range of advertising opportunities is well known. A
What is somewhat forgotten is that APG continues to operate in the best
Locations on the edge of a forest, at a lakeside excursion destination, in the mountains or
otherwise somewhere in the countryside and in the village with attractive poster sites
can come up with.
This APG offering is now being presented by Publicis in a new
The theme of a generic campaign. After Angie Becker or the
"Wild posters" with real game, the advertisers want to present us with a
Getting bears to look. "The whole of Switzerland is talking about bears at the moment.
But almost nobody has really seen it yet," explains
Markus Gut. The CD from Publicis wants the cute cuddly toy, which is
Münstertal has torn a calf and a few sheep, in the neighboring
Austria wanted to flirt with a butcher's wife and is currently
is probably on vacation in Italy, therefore now
finally make it visible to the general public.
At "tens of thousands of poster sites", Publicis is currently having images with
hang up mysterious bears. These are intended to look like photographs,
as if Master Petz were actually cavorting on a poster site
would. But of course APG is not trying to pull the wool over our eyes.
Synchronized with the mysterious bears are also a few teaser posters
hung up. On these "official announcement posters", the
population about the purpose of this campaign at the same time.
The aim of the campaign is to show advertisers the attractiveness of
poster displays in the conurbations.
Andreas Panzeri
