Bank Coop advertises with 48 percent of a newspaper page in the NZZ am Sonntag

Effective: Anyone who picked up the Gesellschafts-Bund of the NZZ am Sonntag first saw almost half a page of advertising across the entire newspaper portrait format instead of the front page. Behind this, on the second page, the front page of the Gesellschafts-Bund peeked out, with just "schaft" ("shaft") to be read. If you wanted to get to the Bund overview, you had to turn half the page. Bank Coop drew attention to its sustainable investment funds with just under half a page of advertising. The slogan "Our sustainable investment funds conserve resources" already appeared in the advertising. That's why we've reduced paper consumption by 52 percent" was effectively staged by the creative agency Ruf Lanz. Literally.