BAG seeks agency for tobacco campaign 2010 - 2012
The Federal Office of Public Health (FOPH) is issuing a new call for proposals for the tobacco prevention campaign for the period from 2010 to 2012. The advertising budget for the entire campaign amounts to approximately 10,500,000 Swiss francs.
The Federal Office of Public Health FOPH is issuing a new invitation to tender for the tobacco prevention campaign for the period 2010 to 2012. It is based on the National Tobacco Prevention Program NPT 2008 - 2012, which was adopted by the Federal Council on 16 June 2008. The advertising budget for the entire campaign amounts to around CHF 10,500,000.
An agency is being sought for the mandate "which presents the optimal innovative strategic approach to ensure that non-smoking continues to be taken for granted and that the objectives of the NPT 2008 - 2012 are optimally supported", as the FOPH writes in a press release.
The existing agencies By Heart and CR Kommunikation will continue the current Bravo campaign in an optimized form this year. From 2010, however, a completely new campaign is to be launched that supports the objectives of the national program, as Albert Gemperle, project manager for the tobacco prevention campaign, told Werbewoche.
After nine years of a tobacco campaign with the same agency, the office had to consider a new tender, Gemperle continued. This is because the Federal Law on Public Procurement requires competition to be strengthened, the economic use of public funds to be promoted and equal treatment of all providers to be guaranteed.
An agency is being sought for the mandate "which presents the optimal innovative strategic approach to ensure that non-smoking continues to be taken for granted and that the objectives of the NPT 2008 - 2012 are optimally supported", as the FOPH writes in a press release.
The existing agencies By Heart and CR Kommunikation will continue the current Bravo campaign in an optimized form this year. From 2010, however, a completely new campaign is to be launched that supports the objectives of the national program, as Albert Gemperle, project manager for the tobacco prevention campaign, told Werbewoche.
After nine years of a tobacco campaign with the same agency, the office had to consider a new tender, Gemperle continued. This is because the Federal Law on Public Procurement requires competition to be strengthened, the economic use of public funds to be promoted and equal treatment of all providers to be guaranteed.
The deadline for agency applications is March 23, 2009.
Invitation to tender (PDF)
