FOPH presents controversial nutrition report
The 5th Swiss Nutrition Report, which proposes, among other things, advertising bans and special taxes on advertising, is now available. Swiss advertising is protesting.
On Monday, the 5th Swiss
Nutrition Report for the attention of the Federal Office of Public Health (FOPH) of the
presented to the public. As the SonntagsZeitung reported a
Woche reported, the authors of the report suggest, among other things
Bans on advertising for fattening foods or a special tax
on advertising for corresponding products. Measures would have to be taken without
a lengthy consultation process and without taking into account
lobby interests are enforced. The Swiss Advertising Association
after the official presentation, once again sent out its
Statement against these demands: One sees the increasingly
confirmed the noticeable tendency of certain circles to shift responsibility
for individual action solely on commercial communication
the burden. The nutrition report will cover the entire
communications industry in its fight against excessive
Reinforce regulatory measures. The FOPH communication on the report
refrains from mentioning advertising restrictions, but emphasizes
the benefits of prevention programs. The 5th Swiss
Nutrition Report (1070 pages) is available as a book and on CD-ROM for 55
francs can be ordered from the Confederation. There is also a popular version
with a focus on children and young people and a flyer with the
Key messages and health tips.
Nutrition Report for the attention of the Federal Office of Public Health (FOPH) of the
presented to the public. As the SonntagsZeitung reported a
Woche reported, the authors of the report suggest, among other things
Bans on advertising for fattening foods or a special tax
on advertising for corresponding products. Measures would have to be taken without
a lengthy consultation process and without taking into account
lobby interests are enforced. The Swiss Advertising Association
after the official presentation, once again sent out its
Statement against these demands: One sees the increasingly
confirmed the noticeable tendency of certain circles to shift responsibility
for individual action solely on commercial communication
the burden. The nutrition report will cover the entire
communications industry in its fight against excessive
Reinforce regulatory measures. The FOPH communication on the report
refrains from mentioning advertising restrictions, but emphasizes
the benefits of prevention programs. The 5th Swiss
Nutrition Report (1070 pages) is available as a book and on CD-ROM for 55
francs can be ordered from the Confederation. There is also a popular version
with a focus on children and young people and a flyer with the
Key messages and health tips.
