AZ Direct: Change at the top
Claudio Piazza, previously COO, will take over as CEO of AZ Direct effective September 1. He succeeds Christian Huldi.
Christian Huldi is leaving AZ Direct to take on a new entrepreneurial challenge, as detailed in a press release. "Nevertheless, AZ Direct and I will continue to work together amicably in the future," emphasizes Huldi, adding: "Ongoing projects will be continued together in the usual quality."
As of September 1, 2013, Claudio Piazza will take over as CEO of AZ Direct. Claudio Piazza has held various management positions at AZ Direct and the former SPDS (Swiss Post Data Services AG) since 1997. He has been COO of the company since October 2009. The focus of his professional activities to date has been on direct marketing in all its facets, but in particular on database marketing and CRM.
He laid his professional foundation in an international mail order company. After graduating as a direct marketing specialist BAW from the Bavarian Academy of Advertising, he was responsible for the acquisition of new subscribers at a Swiss specialist publisher of reference works. This was followed by a brief excursion into the financial sector before he moved to what was then SPDS, from which AZ Direct emerged.
