AY&R distributes balaclavas for Head against thin air
This winter, the Zurich-based agency Advico Young&Rubicam ran an ad campaign for Head featuring masks that look like the oxygen masks worn by jet pilots.
The Zurich agency Advico Young&Rubicam used masks that look like jet pilots' oxygen masks to advertise for Head in winter. The reason for the eye-catching masks was that Head snowboards take you to heights where the air can get thin. The masks, printed with a balaclava motif, were distributed to potential customers during Head's snowboard tests in the 08/09 pre-season.
Responsible at Head: Yves Isler (Category Manager Snowboard, overall responsibility). Responsible at AY&R: Caspar Copetti (overall responsibility), Philipp Skrabal (CD), Martin Stulz (text), Isabelle Hauser, Marietta Albinus (AD), Annik Weber (graphics), Sandro Breu, Daniela Britt (consulting).
Responsible at Head: Yves Isler (Category Manager Snowboard, overall responsibility). Responsible at AY&R: Caspar Copetti (overall responsibility), Philipp Skrabal (CD), Martin Stulz (text), Isabelle Hauser, Marietta Albinus (AD), Annik Weber (graphics), Sandro Breu, Daniela Britt (consulting).
