AY&R convinces Ceylor
Health: Condom manufacturer Lamprecht AG has commissioned Advico Young & Rubicam (AY&R) to develop the launch campaign for a new product. Lamprecht, which owns the Ceylor brand,
Health The condom manufacturer Lamprecht AG has commissioned Advico Young & Rubicam (AY&R) to develop the launch campaign for a new product. Lamprecht, which owns the Ceylor brand,Health The condom manufacturer Lamprecht AG has commissioned Advico Young & Rubicam (AY&R) to develop the launch campaign for a new product.
develop. Lamprecht, which owns the Ceylor brand, chose AY&R on the basis of an agency evaluation. The decision was made following the presentation of findings from its Brand Asset Valuator study, the Gockhaus-based agency announced. The first subjects of the new campaign will be seen at the beginning of April.
develop. Lamprecht, which owns the Ceylor brand, chose AY&R on the basis of an agency evaluation. The decision was made following the presentation of findings from its Brand Asset Valuator study, the Gockhaus-based agency announced. The first subjects of the new campaign will be seen at the beginning of April.
