AYR: Teaching tennis fans the lingo
For over a year now, Basler Versicherungen has been helping people stay safer through its campaign, which offers plenty of tips. The sponsored ads are designed to help people stay safer not only in dangerous situations but also when talking shop—for example, about tennis.
Back in June, an advertisement appeared in the Art Basel catalog that makes you feel more confident when making small talk about art by summarizing the work of a number of popular artists in one sentence - for example, that Damian Hirst is the one with the diamond skull, or Takashi Murakami is the one with the Louis Vuitton boutique in the middle of his exhibition. Last week, an advertisement appeared in the Tennis Year Book of the Davidoff Swiss Indoors that makes you feel more confident if you want to make a name for yourself as a tennis expert by practising the nicknames of the stars: From "The Djoker" to "FedEx" and "El Bomardero de la Reine" to "Boom Boom".
Responsible at Baloise Insurance: Jürg Moosmann (Head of Marketing), Marc Hallauer (Head of Marketing Communications), Beatrice Mätzener (Head of Marketing Communications). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Isabelle Hauser (AD), Annik Weber (graphics), Andi Portmann (text), Tanja Mezan (consulting).
