AY&R collects for the churches

Following an agency evaluation, the aid organizations Bread for All (Protestant) and Fastenopfer (Catholic) have chosen Advico Young & Rubicam (AY&R) for their joint campaign. According to a press release, the advertising agency from Gockhausen ZH was awarded the contract following an intensive exchange of ideas on the development of a new strategy. AY&R is working on the repositioning of the aid organizations and the resulting fund-raising campaign with accompanying measures. The first works will be on display at the end of November 2003.