AY&R lets light food float on building facades
In a guerrilla marketing campaign across all major Swiss cities, Advico Young & Rubicam, on behalf of Migros, drew attention to Léger products. Suddenly, in the middle of the night, Léger products appeared floating on building facades—illuminated by beams of spotlight.
The house façade projections were projected onto the building walls using powerful beamers. The spectacle of the products floating away into the night sky was designed to attract the attention of night owls.
Responsible at Migros: Jürg Spring (Head of Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Fabienne Marcolin (AD/concept), Patrick Bucher (text/concept), Rémy Müller, Edi Walker (consulting), Cem Vanderschaar (FFF). Boutique AG: (products animation), Wedia visuelle Großflächenwerbung (projections).
