AY&R launches the "Grisons" brand

The pitch for the launch campaign of the new regional brand "Graubünden" has been decided: Advico Young & Rubicam (AY&R) won against the competition. GGS in Chur and Weber Hodel Schmid, Lowe and Publicis in Zurich were also invited to pitch. The brand, which is supported by an association under the direction of the cantonal Department of Home Affairs and Economic Affairs, is to be launched in German-speaking Switzerland from mid-August.