AY&R for Sportplausch Wider: Foam babies cleaning bikes staged

Just in time for the start of the season, Sportplausch Wider hosted a bike aperitif in Wallisellen, where new bike-related products were presented in a convivial atmosphere. As an invitation, there were sticker cards created by Advico Y&R with sayings that could be stuck on other bikes and thus bluntly point out the special highlights of the evening. For example, the free spring cleaning, which was advertised with the words "Your bike looks like shit". The bike wash salon set up especially for the bike aperitif then surprised even the most hardened bikers: two pretty bikini girls scrubbed the bikes to a high shine in a foaming bubble bath - there's no better way to start the bike season.
" To the girls in the spa
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Y&R: CCO Markus Gut, Philipp Skrabal (ECD), Annik Weber (graphics), Julia Brandstätter (text). Responsible at Allaccess: Patrizia Trento (Project Executive), Reto Stöckli (Project Executive).