AY&R for Migros: The new Farmer is available for breakfast
Advico Young & Rubicam has created two ad concepts for Migros’ new Farmer-Müesli. Building on the existing campaign, these ads depict typical morning scenarios. A wheat field is used to symbolize the breakfast cereal.
The new "Farmer Croc" is being promoted with classic advertisements, silhouette advertisements and online banners. Both subjects have been featured in the daily press, magazines and online since February.
Responsible at the Federation of Migros Cooperatives, Zurich: Bettina Huwyler, Désirée Strassmann (Marketing Communication Project Manager), Roland Peter (Category Manager). Responsible at Advico Young & Rubicam, Zurich: Dominik Oberwiler (CD), Laurie Morard (AD), Marietta Mügge (text), Edi Walker, Nathalie Jakober (consulting), Responsible at Futurecom: Gabriel Tenger (AD), Rafael Tucev (Mulitmedia Programming), Jean-Philippe Persico (consulting) Noë Flum (photographer), Süsstrunk&Jericke (image processing).
