AY&R brings Sunday newspaper into festival mood
To promote the Sonntagszeitung's involvement in various festivals, AY&R came up with a commercial featuring then-President George W. Bush and a poster depicting the favorite toy of bad boys.
This summer, the Sonntagszeitung is sponsoring the Orange Cinema and the Montreux Jazz Festival, among others. AY&R has come up with a spot and a poster motif to match the respective event, which further establish the Sonntagszeitung's current Babushka campaign. At the end of George W. Bush's term of office, the spot once again addresses an issue that will long outlast his presidency: the war in Iraq. And the poster subject takes an ironic look at the favorite toy of bad boys: the electric guitar. Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director).
Responsible at Advico Y&R: Christian Bobst (CD), Martin Stulz (text), Rob Hartmann (AD), Emi Lehmann (graphics), Fabian Biedermann, Lukas Tenger (consulting), Kathrin Gerber, Verena Rentsch (art buying). Responsible at Markenfilm: Uli Scheper (production) Sandra Trostel (editor), UPP Praha (post-production), JingleJungle (sound).
Responsible at Advico Y&R: Christian Bobst (CD), Martin Stulz (text), Rob Hartmann (AD), Emi Lehmann (graphics), Fabian Biedermann, Lukas Tenger (consulting), Kathrin Gerber, Verena Rentsch (art buying). Responsible at Markenfilm: Uli Scheper (production) Sandra Trostel (editor), UPP Praha (post-production), JingleJungle (sound).
