AY&R says goodbye to milk cow Lovely
The partnership between Advico Young & Rubicam and the Swiss Dairy Farmers' Association is coming to an end.
The collaboration between Advico Young
& Rubicam (AY&R) and the Association of Swiss Milk Producers
(SMP) is coming to an end. And with it, Lovely - the cow that
dances, plays football and jumps over ski jumps. At SMP, they want to
"sound out the market for other ideas", according to a press release.
To this end, the association is inviting people to pitch. According to AY&R, this will take place without
reason, the creativity of the agency had been too limited.
never given cause to do so. Therefore, the Gockhausner
for a pitch participation. Lovely has been captivating audiences for 14 years
and numerous international and national prizes
including gold at Cannes, the ADC Switzerland and Effie
Switzerland. Thanks to the "Milk gives strong bones" print campaign
today 93% of the Swiss that milk is an important source of calcium.
& Rubicam (AY&R) and the Association of Swiss Milk Producers
(SMP) is coming to an end. And with it, Lovely - the cow that
dances, plays football and jumps over ski jumps. At SMP, they want to
"sound out the market for other ideas", according to a press release.
To this end, the association is inviting people to pitch. According to AY&R, this will take place without
reason, the creativity of the agency had been too limited.
never given cause to do so. Therefore, the Gockhausner
for a pitch participation. Lovely has been captivating audiences for 14 years
and numerous international and national prizes
including gold at Cannes, the ADC Switzerland and Effie
Switzerland. Thanks to the "Milk gives strong bones" print campaign
today 93% of the Swiss that milk is an important source of calcium.
