AY&R calls for cheese munching with Emmi

 
Emmi's Luzerner is a cheese that is eaten in large, hearty chunks, writes Advico Young & Rubicam in a press release. The Zurich-based advertising agency developed the advertising campaign for the Central Swiss cheese product for the milk producer. It is so fine and creamy-mild that instead of being simply eaten, it is simply munched away in a flash. This statement was implemented in a campaign that continues the previous concept with cows as protagonists, but focuses on the new theme of "munching". Anyone who unwraps their Lucerne cheese sandwich on their next hike and munches it with relish should watch out - they might not be alone:
Guido Kälin (Head of Marketing Cheese Division), David Jäger (Head of Marketing Services), Marlise Tamburini (Product Manager), Torsten Fankhänel (Head of Advertising), Neuhaus Sina (Project Manager Advertising). Responsible at Advico Young & Rubicam: Philipp Skrabal (ECD), Christian Bobst (CD), Marietta Albinus (AD), Emi Lehmann (Graphics), Johannes Raggio (Text), Frederic Poppenhäger (Strategy), Lukas Tenger, Daniela Britt, Sandro Breu (Consulting), Daniela Berther (FFF Producer), Chickenshack (Production), Harry Patramanis (Director).