Axa Winterthur sends stars onto the ice
Axa Winterthur will serve as the main sponsor of Art on Ice and the ice galas for the first time in 2009. The multi-line insurer has signed a contract through the sports marketing agency ISA International Sports Agency.
Axa Winterthur will serve as the main sponsor of Art on Ice and the ice galas for the first time in 2009. The multi-line insurer has signed a contract through the sports marketing agency ISA International Sports Agency for the well-known figure skating event in Zurich, Lausanne, and St. Moritz, as well as for the subsequent ice galas in Davos and Basel. The sponsor will be visible immediately on advertising platforms as well as on-site on the boardside advertising.
The insurance company decided to stage the performance on the ice to support this unique combination of sports and culture, according to Tom Markwalder, Head of Event & Promotion at Axa Winterthur, as quoted in a press release. In addition, the events—which will feature, among others, two-time world champion Stéphane Lambiel and the group Sugar Babes—are to be used for client events.
The insurance company decided to stage the performance on the ice to support this unique combination of sports and culture, according to Tom Markwalder, Head of Event & Promotion at Axa Winterthur, as quoted in a press release. In addition, the events—which will feature, among others, two-time world champion Stéphane Lambiel and the group Sugar Babes—are to be used for client events.
