Axa Winterthur has its advertising message realized on film

 
To publicize its pension solutions, Axa Winterthur has once again come up with a TV commercial. Various scenes show people in retirement enjoying their lives with a light-heartedness that was perhaps the last time they did so in their childhood.For this clip, the agency Krieg Schlupp Bürge/Springer und Jacoby took the core message "You love it. We insure it." to the slogan "Enjoy retirement. You love it. We make it possible.". The key scene is the end of the commercial, where you see a desirable retirement situation framed by heart-shaped hands.
The film is accompanied musically by Arthur Beul's "Übere Gotthard flüged Bräme", a classic of Swiss folk music from the 1950s. Written in 1945 and performed by the Schmid siblings, the song evokes nostalgic feelings and, according to the advertisers, its catchy melody and cheerful lyrics are intended to convey a sense of light-heartedness.
The commercial has recently been broadcast on all national channels. The commercial is accompanied by three print ads in magazines and newspapers.
Responsible at Axa Winterthur:
Thomas Buberl (Head of Marketing and Distribution), Markus Keller (Head of Marketing), Mélanie Diserens (Head of Advertising and Branding), Ray Immoos (Advertising and Branding) Responsible at KSB/SJ:
Uwe Schlupp (Creative Direction), Robin Strebel (Art Direction), Adrian Hoenicke (Text and Concept), Christoph Bürge, Marco Serratore (Consulting Management), Monika Gut (Consulting), Michèle Seligmann (Agency Producing), Initiative Media Western (Media) Responsible at PingPong Film:
Yves Bollag (producer), Christian Aeby (director), Peter Meyer (camera), Alex Jurkart (editor), Ultra Images (post-production), (music: Arthur Beul, "Übere Gotthard flüged Bräme").