Two campaigns by Ruf Lanz on the one-show shortlist
The early shortlist for the New York-based creative competition «The One Show» has been announced. Ruf Lanz is currently the only Swiss agency with two campaigns in the running for one of the coveted Pencils.
The One Show in New York is one of the toughest creative competitions in the world. It counts for the Swiss creative ranking of Advertisingweek.ch on the same level as Cannes and is rated with the highest factor.
In the "Newspaper Series" category, Ruf Lanz made it onto the shortlist with its current campaign for Arud, Center for Addiction Medicine. The campaign emphasizes the discretion of treatment by symbolically making women and men unrecognizable through the glass in front of their eyes.
On the other hand, the Zurich agency is nominated in the category "B2B/Trade Publication" with its self-advertising campaign "Missed Opportunities". This uses historical examples to show what opportunities companies can miss if they are not open to new ideas and influences.
The full shortlist for this year's "The One Show" will be published in late March or early April. The awards will be presented at the May 19, 2023 gala in New York.
