The best PR images of the year are sought for the 18th time
News Aktuell is now accepting submissions for the best PR photos from the past twelve months. The 18th edition of the PR-Bild Award introduced two new categories: «Health & Beauty» and «Mobility.» Companies, organizations, and PR agencies from the DACH region can submit their entries through April 19.
"Expressive images have the ability to tell stories unfiltered and create special emotions in us. It is precisely such valuable motifs and the performance of the companies and agencies that put their heart and soul into PR photography that we want to honor with our award," says Eljub Ramic, Managing Director of News Aktuell Switzerland. "Now, as an industry, we are also observing changes in society and, as a result, putting new topics in the focus of communication. For the PR Bild Award team, it was clear that this new range of topics should also be reflected in the categories for 2023."
That's why the best PR images of this year will be honored in seven categories. The categories "Health & Beauty" and "Mobility" are new additions. "With the expanded categories, we also want to give a worthy stage to the topic areas around well-being and innovative mobility concepts, which can no longer be ignored," Eljub Ramic continues.
Images for the PR Image Award can be submitted now via the official website Pr-picture-award.ch be uploaded by April 19, 2023. Any number of images can be submitted in the seven categories "Health & Beauty," "Lifestyle," "Mobility," "NGO," "Portrait," "Stories & Campaigns" and "Tourism. The only requirement is that the photos must have been produced and used for PR and media work in Switzerland, Germany or Austria in the past twelve months. If communications agencies or photographers wish to submit photos of their clients, they must clarify in advance with the respective client whether the photo may be submitted and who the submitting company is. Participation is free of charge.
After the application deadline, the winners will be determined in a two-stage selection process: First, a jury of experts evaluates which images make it onto the shortlist. Then the professional public votes on the favorites. At the end of October, News Aktuell will announce the winning images of the PR Image Award 2023 from the individual categories as well as the PR Image of the Year for Switzerland, Germany and Austria at an awards ceremony.
The jury 2023
- Matthias Ackeret, Editor-in-Chief Personal
- Christina Eistert, Head of Marketing & Communications M.M.Warburg & CO
- Boris Entrup, Hair & Make-up Artist
- Anja Görzel, Head of Communications, Südwestrundfunk (SWR)
- Roland Heintze, Managing Partner Faktenkontor Holding and Managing Director PER Agency
- Isfried Hennen, Head of Product Communication Ford-Werke
- Marcus Heumann, Head of Academy News News
- Pia Hillbrich, Partnerships Manager DACH Danone; Top #30u30 by PR Report
- Silva Imken, Director Marketing & Communications Ananné Swiss Mountain Organics
- Hans-Peter Junker, editorial director and deputy editor-in-chief of Gala
- Susanne Marell, Divisional Director of Corporate Communications and Corporate Responsibility Schwarz Group
- Oliver Mattutat, Uber media spokesperson; Top #30u30 by PR Report.
- Eldi Nazifi, Head of Sales News Aktuell Switzerland
- Johann Oberauer, publisher Verlag Johann Oberauer
- Michael Ostermeier, Head of Entertainment PR DACH Amazon
- Judith Pöverlein, Deputy Head of Corporate Communications Wort & Bild Verlag
- Marianne Radel, Head of Communications Swatch Group Germany
- Lanna Riese, Head of Corporate Communications Aldi Süd
- Rüdiger Scharf, Jury Chairman PR-Bild Award 2023 and Head of Public Relations / Media Spokesman DAK-Gesundheit
- Julia Wippersberg, Managing Director APA-OTS Original Text Service
