Showing how it's done: submission deadline for ADC Awards 2022 has started
Work can now be submitted for the ADC Awards 2022. The award is starting the next edition with new categories and refined subcategories. In addition, there is now once again the opportunity to win a Grand Prix for the most outstanding work of the year. The deadline for entries is March 1, 2022.
The ADC Awards 2022 are all about the new ADC motto "Showing how it's done", which the new jury chairman and board member Thomas Wildberger described in an essay as follows:
Jogi Löw stood on the touchline with Mario Götze in the 88th minute of the World Cup final against Argentina on July 13, 2014. Before he substituted him, he said the following sentence to him: "Show the world that you are better than Messi". The rest is history.
We advertisers not only have the chance to be showered with fame and honor every four years, but every twelve months: at the ADC Awards, the most important creative competition in our industry. And theoretically, we can even become famous every day, with every new briefing. That's why we chose this profession and that's why we love it. Because it constantly offers each and every one of us new opportunities to show our bosses, colleagues, the industry, customers, society, perhaps even the world, but above all ourselves, what we are capable of. Sometimes it works more, sometimes less. Nobody expects you to write advertising history every day. But it's possible. And that's exactly what should motivate us to keep trying to get the best out of ourselves and show off with a stroke of genius - and perhaps even become immortal.
The ADC honors exemplary, groundbreaking, innovative, relevant, surprising, fresh, humorous, intelligent, outstanding and excellent work. From movers and shakers who show how it's done at the decisive moment. We look forward to your submissions.
Works can be submitted as of now
Works conceived and published between January 1, 2021 and February 28, 2022 can now be submitted online at Adc.ch be submitted. The only exception is the brand-new "Second Chance" category, which also allows the submission of works that were conceived last year. Also new is the "Good" category, in which works can be submitted that go beyond the purpose of a brand - topics include poverty, hunger, health, education, human rights, animal and environmental protection and more. Other categories such as "Film", "Posters" and "Campaigns" have been revised and sub-categories refined. Further information can be found in the Call for Entries of the ADC Switzerland.
Individuals, freelancers, studios, etc. benefit from reduced submission fees in the photography, illustration and design categories.
