YES Media Award: Young companies pitch for TV spot
Goldbach, N-TV, Polymorph Pictures, and Vox once again presented the YES Media Award on March 1, 2019, in Küsnacht. The winning team is Drink’eat, which will now produce a TV commercial for its product to be aired on N-TV and Vox.
As part of the "Company Program" of YES (Young Enterprise Switzerland), students aged 16 to 20 founded their own mini-companies over the past few months and presented the results to a jury of experts on Friday. A total of nine mini-companies competed against each other in a pitch on Friday in Küsnacht on the occasion of the YES Media Awards.
The award was presented for the fifth time. The prize is sponsored by Goldbach and Polymorph Pictures in cooperation with the TV stations N-TV and Vox. The winning team gets to shoot a TV spot for their company, which will be broadcast on N-TV and Vox during the summer months. Goldbach has been supporting YES as part of its corporate social responsibility for several years. "Every year, I am thrilled anew by what the young entrepreneurs come up with and how they present their products. They are every bit as good as their role models from TV shows like "Die Höhle der Löwen" on Vox," says a delighted Guido Trevisan, CMO at Goldbach.
The lucky 2019 winning team is called Drink'eat from Neuchâtel and they were awarded for their edible and 100 percent degradable straw. "We would never have expected this. It's a big and nice surprise for us to have won today. We hope it continues like this," says a delighted Maeva Raaflaub, CMO of the mini-company.
The Non-profit organization YES develops business education programs for students with the aim of linking business and school. For Noémie Sasse, CEO of YES, it's clear: "It's always a pleasure to see what these students achieve and with how much motivation and entrepreneurial spirit they implement their mini-companies."
