WOOHW: exciting keynotes and a top-class panel
On September 4, the Swiss Outdoor Advertising Association (AWS) will host the WOOHW! Conference and the awards ceremony for the coveted Swiss Out of Home Awards.
The event will start with two keynotes by Prof. Dr. Oliver Errichiello and Regula Bührer Fecker. The two will then be joined by Anna Kohler (Editor-in-Chief and Editorial Director of m&k Das Magazin für Markt und Kommunikation) and Nathalie Forrer (Head of Marketing at Lidl Switzerland) and Christian-Kumar Meier (Head of Transformation and member of the management team at mediatonic) to discuss key issues and challenges relating to credibility, trust, attention and attitude in brand management.
The WOOHW! conference with the keynotes and the panel discussion starts at 4.30 pm. Further discussions can be held at the subsequent networking aperitif with invited guests. The WOOHW! Award Night will then begin at 7 p.m. with the presentation of the Swiss Out of Home Awards - followed by a dinner party until late in the evening. Presenter and journalist Bigna Silberschmidt will host the conference and the Award Night.
All details, program and archive of the WOOHW! industry event here.
