"Advertiser:in of the Year" 2024: Jury nominates three-ticket winner
On Friday, the judges selected three finalists from a group of 14 advertising professionals. These individuals are in the running for the title of «Advertiser of the Year 2024» and will be featured on Werbewoche.ch on February 19. The video provides insights into the selection criteria as well as the jury’s deliberations as they weighed the arguments for the best possible trio of finalists.
Last Friday, another hurdle was overcome in the race for "Advertiser of the Year" 2024: from the ten names that resulted from the community vote in December, as well as four other personalities proposed by the jurors, the jury - consisting of previous title holders of the last ten years - three finalists. The announcement will be made on February 19, with voting starting a week later on February 26. Exclusively for Newsletter subscribers from Advertisingweek.chwho registered before January 19, 2024, voting is open for 5 days and ends at midnight on March 1. Although this video does not reveal any names, it does provide interesting insights into the roughly two-hour judging process. There were fascinating discussions among leading Swiss advertising personalities, who exclusively share their most important criteria for selecting the three nominees in the video.
