«The creative Rockstar is dead»

Cannes Lions: every year, a place where creatives, tech professionals, and filmmakers accept awards and exchange ideas. Florian Weitzel from Family is one of them. He describes his experiences. Cannes began even before we landed. When the woman sitting next to us heard that we were creatives, she grinned: «Oh, creatives… the guys who distract everyone from doing business.»