Swiss Poster Award: "50 Years of Big Mac" by TBWA\Zurich is "Poster of the Year
The expert jury awarded a total of 19 prizes in the "Swiss Poster Award" poster competition. The "50 Years of Big Mac" campaign created by TBWA\Zurich for McDonald's Suisse won the top "Poster of the Year 2018" award.
Further awards went to outstanding analog, digital and innovative works in gold, silver and bronze. 350 invited guests celebrated the winners at the APG|SGA Poster Night on March 7, 2019 in Hall 622 in Zurich Oerlikon.
The winner of the evening was McDonald's Suisse with "50 Years of Big Mac": the campaign received the top award "Poster of the Year 2018". The winning poster was created by TBWA\Zürich. It visually stylizes the anniversary of the legendary double-decker burger, which has been on the grill at the fast food chain since 1968. Expert jury member Alexander Jaggy (Chief Creative Officer and co-owner of Thjnk Zurich) emphasized in his laudatory speech: "The campaign is the iconic representation of the icon. The reduction, the attention to detail - and yes - also a bit of the romance of the good old things. All of this proved assertiveness."
Over 330 poster campaigns were entered in the national poster competition for the Swiss Poster Award 2018. The expert jury, consisting of 21 renowned members from advertising, culture and design, had previously selected 34 nominated campaigns for the shortlist. At the awards ceremony, a total of 19 entries were honored in the categories Commercial National, Commercial Regional, Public Service, Culture, Out of Home Innovations and Digital Out of Home. The winners of the gold, silver and bronze awards impressed with their creative advertising messages, craftsmanship and design originality.
The award ceremony took place at the exclusive APG|SGA Poster Night on March 7, 2019 in Hall 622 in Zurich Oerlikon. Around 350 invited guests were guided through the evening by presenter Alexandra Maurer. A stage set over twenty meters wide, created by Marcel Weiss and his team, immersed the audience in the diverse world of outdoor advertising. The twelve-piece Swiss brass band "Traktorkestar" provided fast-paced music and an exuberant atmosphere, bringing the stage to life with their sound. At the subsequent dinner party with mobile live cooking tables, guests were able to enjoy various culinary highlights. The winners of the Swiss Poster Awards were duly celebrated until after midnight.
| Award | Category | Customer | Agency | Campaign |
|---|---|---|---|---|
| Poster of the Year | - | McDonald's Suisse | TBWA\Zurich | 50 Years of Big Mac |
| Gold | Commercial National | McDonald's Suisse | TBWA\Zurich | 50 Years of Big Mac |
| Gold | Commercial Regional | Hiltl | Call Lanz | Percentages for students |
| Gold | Public Service | Swiss Lung League | Spina's Civil Voices | No air |
| Gold | Culture | TOBS Theater Orchestra Biel Solothurn | Studio Bundi | Animal Farm |
| Gold | Out of Home Innovations | Selfnation/Real Look | Y&R Wunderman | Happy Scanner - The first e-panel that makes you happy |
| Gold | Digital Out of Home | Personal Publisher | Call Lanz | Anagrams |
| Silver | Commercial National | Olma trade fairs | Vitamin 2 | Olma posters 2018 |
| Silver | Commercial Regional | Bio Suisse | Thjnk Zurich | Everything is somehow connected |
| Silver | Public Service | Foundation for the animal in law TIR | Call Lanz | Some animals are treated like garbage |
| Silver | Culture | Museum for Design | Studio Marcus Kraft | Social Design |
| Silver | Out of Home Innovations | Office for Economy Knaton Schwyz | Clavadetscher design for culture and business | Reflective tourism advertising: Welcome to Knaton Schwyz |
| Silver | Digital Out of Home | Al Mulinetto | Process Brand Communication | Al Mulinetto - The fine Art of Drinking |
| Bronze | Commercial National | Ex Libris | Call Lanz | More book for the money |
| Bronze | Commercial Regional | Al Mulinetto | Process Brand Communication | Al Mulinetto - The fine Art of Drinking |
| Bronze | Public Service | SVA Zurich | tbd. | Employer campaign IV offices |
| Bronze | Culture | Antiquarian Book Fair Zurich | Serviceplan Suisse | Antiquarian Book Fair Zurich/Meret Oppenheim |
| Bronze | Out of Home Innovations | Migros | Just Live | Migros greets Migos at Open Air Frauenfeld |
| Bronze | Digital Out of Home | SVA Zurich | tbd. | Employer campaign IV offices |
Traktorkestar, the a heart- and head-racing brass band from Bern, set the mood at the awards show on Thursday evening in Hall 622 in Oerlikon.
