Swiss Out of Home Award nominates 30 campaigns
The submission and judging process for the Swiss Out of Home Awards, organized by the Swiss Outdoor Advertising Association (AWS), has concluded—30 finalists are in the running. The winners of the various categories, as well as the «Campaign of the Year,» will be announced at the awards ceremony on September 19, 2024, during the industry event «Woohw!».
The expert jury, consisting of 14 personalities from advertising, culture and design, examined and evaluated the 163 competition entries. The shortlist of 30 nominated campaigns has now been finalized. They were selected in five categories for their originality of idea, novelty, striking implementation of the advertising message, communicative sustainability and graphic and design execution.
The shortlist shows different clients and areas of application for OOH media and ranges - just to name a few examples - from an eye-catching image concept that invites sighted people to immerse themselves in the sensory world of blind people, to a vegan condom brand that literally advertises with sausages, to the tongue-in-cheek security shots of a construction company that addresses night-time thieves on building sites as new employees.
The sixth category, "Out of Home Innovations", recognizes work that rethinks outdoor advertising, including in international competition. In 2024, none of the submissions met the high requirements. "This is why the jury is not presenting an award for innovation this year," explains Christian Brändle, jury president and director of the Museum für Gestaltung Zürich.
Award show on September 19, 2024
The final winner of the gold, silver and bronze awards as well as the overall prize across all categories for the "Campaign of the Year" will be announced at the awards ceremony at the Woohw! event on September 19, 2024 in Zurich.
SOOHA shortlist 2024
