Smile Swiss Influence Award 2025: The Swiss creator elite celebrates top achievements
The Smile Swiss Influence Award 2025 honored Switzerland’s most outstanding content creators in Dübendorf. With over 3,500 guests and a social media reach of more than 100 million followers, the sixth award ceremony set new standards in the Swiss digital scene.
Beaming faces and creative minds characterized the evening in The Hall Dübendorf as the Swiss creator scene honored its best. The Smile Swiss Influence Award 2025 turned out to be the emotional highlight of the year for the digital community.
"The creativity, passion and authenticity that we experience on this stage every year show how diverse and influential the Swiss creator community has become," emphasized Fabian Plüss, co-founder and jury president of the award. "Social media has long been a central part of our culture - and the people behind it are shaping the trends, debates and values of tomorrow."
Record-breaking range and diversity
This year's edition set new standards: over 3,500 influential guests generated a social media reach of more than 100 million followers. With over 500 applications for the Smile Newcomer Scouting alone and 160 nominations in 16 categories - including AI Creators and DACH Influencers for the first time - the award reflected the dynamic development of the industry.
The big winners of the evening
The outstanding winners included Aditotoro in the DACH category, Fabio Landert in the Entertainment category with an impressive 13,500 points and the format "Die Thronfolge" in the Cross-Media category. The performances of Peter Bolliger in the Sports category with 14,400 points and Filiparies, who came out on top in the Lifestyle category, were also particularly noteworthy.
The newly introduced "Swiss AI Creator" category recognized the innovative fusion of artificial intelligence and content creation, with Yanina de Sapio (Alpine Madness) as the winner. The financial sector was also strongly represented, with FinanzFabio as the winner in both the Business & Finance and Podcast categories.
The glamorous evening was hosted by Yannick Ngarambe, who presented the program with wit and energy. The subsequent after-show party with a top-class DJ line-up on two floors rounded off the event perfectly.
Launched in 2018, the Smile Swiss Influence Award has established itself as the most important prize in the Swiss social media scene. Its mission remains clear: to connect people who make a difference online with creativity, attitude and heart - regardless of follower numbers or reach.
