Promarca Innovation Awards 2025 go to Zweifel and Unilever

For the eighth time, Promarca, the Swiss Association of Branded Goods, honored the year’s best brand innovations at the Promarca Forum in Interlaken.

Editorial - November 13, 2025

Christoph Zweifel, CEO of Zweifel (left) and Bernhard Schober, General Manager Unilever Switzerland. Photo: zVg/Bildfunke)

The two Promarca Innovation Awards - Promarca Star of the Year and Promarca Explorer of the Year - recognize and honor brand companies that set new standards with creativity, a deep understanding of consumers and the courage to innovate.

Innovation is at the heart of strong brands; it drives growth, ensures competitiveness and creates sustainable relevance in the market. Promarca members in the Swiss branded goods industry continuously invest in research and development. Last year alone, an impressive 8,750 new products were launched - impressive proof of the industry's innovative strength and dynamism.

Doubt Snacketti Paprika Claws is the Promarca Star of the Year 2025

The Promarca Star of the Year awards the most successful brand launch of the year and selects the Swiss people's favorite product. The selection is based on a market analysis by NielsenIQ (Switzerland) GmbH and a representative survey of 1,000 Swiss consumers. The result is clear: Snacketti Paprika Claws from Zweifel Chips & Snacks AG are the customer favorites of 2025! They build on the long Snacketti heritage and take it to the next level with a contemporary concept.

Christoph Zweifel, CEO of Zweifel Chips & Snacks AG, is delighted with the award: "The Promarca Star of the Year is a great honor for us. A huge thank you to everyone who reaches for Snacketti. Your enthusiasm shows that our approach - boldly differentiating, staying true to the brand - is working. This award motivates us to continue with the same passion: more intense, louder, crispier, but always clearly Snacketti."

The rest of the podium went to ice cream products, which are still among the public's favorites. Second place went to Froneri's Frisco Extrême Blueberry & Cream and third place to Froneri's Oreo Ice Cream Sandwich, produced under license from Mondelez.

The Promarca Explorer of the Year 2025 goes to OMO Quick Wash from Unilever

The Promarca Explorer of the Year honors the most innovative, boldest and most visionary brand idea of the year. A jury of experts selected OMO Quick Wash from Unilever Schweiz GmbH as the most innovative concept out of 26 submitted concepts - thus recognizing the outstanding combination of suitability for everyday use, efficiency and innovative strength.

Bernhard Schober, General Manager Unilever Switzerland: "Winning the Promarca Explorer of the Year 2025 with OMO Quick Wash means a lot to us. It is a great recognition of Unilever's innovative strength, brand strength and the passion of the entire team to make this launch possible. With OMO Quick Wash, we are responding to an increasingly dynamic everyday life and sending a clear signal: fast and efficient cleaning is possible in as little as 15 minutes without compromising on washing performance."

Second place went to Biotta Fruity Ice Sticks from Biotta AG. The jury praised the company's entrepreneurial courage in creating a healthy and sustainable alternative to ice cream with an innovative concept that is suitable for everyday use. In third place: Lindt Dubai Style Chocolade from Lindt & Sprüngli Schweiz AG. The company managed to transform a viral social media trend into a successful premium product in record time.

Unchanged: