LSA Junior Agency Award 2026: This jury will evaluate the students
On June 16, finalist teams from five Swiss universities of applied sciences will present their anniversary concepts for Zweifel—which will be evaluated by the newly announced jury for the LSA Junior Agency Awards.
The jury of the LSA Junior Agency Awards 2026 It's official. On June 16, 2026, the finalist teams from five Swiss universities of applied sciences will gather at Klub Plaza in Zurich to present their concept ideas to a high-caliber panel of experts. The award is presented by Leading Swiss Agencies (LSA), the association of Switzerland’s leading communications agencies.
Anniversary Campaign for Snacketti by Zweifel
In the fifth edition of the LSA Junior Agency Awards—Switzerland’s first intercollegiate competition for marketing communication—students spent a semester developing an anniversary campaign concept for Snacketti by Zweifel. This year’s challenge focused on the question of how the brand’s 50th anniversary could be celebrated in a way that appeals to all generations and creates a genuine brand experience. The teams were supported by coaches from LSA member agencies.
Following internal university preliminaries, the finalist teams will present their concept ideas at the Award Night. The submitted projects will be evaluated based on criteria such as strategy, creativity, relevance of the idea, understanding of the target audience, as well as presentation and feasibility.
The Jury for the 2026 LSA Junior Agency Awards
The jury is composed of industry experts, agency representatives, media professionals, and the client. Members include Jan Kempter, 2026 Advertiser of the Year and Creative Director and Partner at Wirz Group; Guido Trevisan, CMO at Goldbach; Silvan Metzger, CEO and owner of Maison Metzger; Oliver Schönfeld, Managing Director at TWmedia; Claudia Ziltener, a member of the LSA board and a member of the executive management team at thjnk Zurich; and, representing the client, Jürg Brauchli, Head of Brand Communication at Zweifel, and Philip Honegger, Head of Marketing & Communications at Zweifel.
A practical competition that adds value for the industry and universities
The LSA Junior Agency Award brings together universities, agencies, and clients on a shared platform. Students have the opportunity to work on real-world cases, present their ideas to a panel of experts, and gain valuable insights into the communications industry. At the same time, the competition aims to strengthen the practical relevance of degree programs such as marketing, business administration, and business communication, and to promote direct interaction with potential employers.
This year, teams from the Bern University of Applied Sciences (BFH), the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), the Lucerne University of Applied Sciences and Arts (HSLU), the Zurich University of Applied Sciences (HWZ), and the Zurich University of Applied Sciences (ZHAW) are participating.
Representatives from numerous LSA member agencies served as coaches, including Aroma Creative, Blueheart, Burson Switzerland, Bühler & Bühler, Contcept Communication, dd com, Dentsu Switzerland, Dept, Die Botschafter, Equipe One, EssenceMediaCom Switzerland, Festland, Freundliche Grüsse, furrerhugi, Futureworks, Geyst, Grip, Havas, in flagranti, Inhalt & Form, IPG Mediabrands, Jeff, Kargo Kommunikation, Koch Kommunikation, Kommpakt, Konnex, kreisvier communication, Mediaschneider Bern and Zurich, Neustadt Agentur, Ogilvy, Omnicom Media Group Switzerland, PHD Switzerland, Publicis Groupe Switzerland, Rocket, Scholz & Friends, TBWA Switzerland, Team Farner, thjnk Zurich, Valencia Kommunikation, Webrepublic, and Wirz Group.
For more information about the LSA Junior Agency Award and Leading Swiss Agencies, visit www.leadingswissagencies.ch.
