Migros Specialty Markets Live Video Consultation is "Master of Swiss Web 2022

On Thursday evening, Best of Swiss Web honored the year’s best digital projects for the 22nd time. The title «Master of Swiss Web 2022» went to the project «Live Video Consulting at Migros Specialty Stores» by Migros Specialty Stores.

Master of Swiss Web 2022

The project "The live video consultation of Migros specialist stores" wins the title "Master of Swiss Web 2022" at this year's big award night of Best of Swiss Web. The jury's verdict is: "Is it possible to combine the personal consulting expertise in the stores with the cost efficiency and convenience of ordering online? Yes, that's exactly what Migros specialty stores are doing with their live video consultation. Via video call, a specialist advisor shows, demonstrates and explains the product directly from the store at the agreed time and answers all open questions of the clientele, who can also use this service at home from the comfort of their sofa. The positive figures and customer reviews speak for themselves."

The project not only received high marks from the approximately 100 expert judges, but also convinced the readers of the Netzticker and the approximately 750 Guests who voted live in The Hall for their favorite project. "The Live Video Consultation of Migros Fachmärkte" also secured Gold in the Digital Commerce category and Silver in the Innovation category, in addition to the Master title. The project, commissioned by Migros Fachmarkt, was implemented by Migros Aare New Business.

Second place went to "S-GE GoGlobal Cockpit" from Switzerland Global Enterprise S-GE. Cando was responsible for the implementation. The project "Liiva - Digital companion for every dream home" by Liiva and Merkle was awarded third place.

76 awards in eleven categories

Of the total of 351 project entries, 78 made it onto the shortlist. The 100-member jury of experts selected from them 10 gold, 24 silver and 42 bronze winners. The winning projects come from a wide range of industries, from retail to healthcare to real estate, and show that even small companies can excel in innovation. The creative and innovative projects exploit the possibilities of digitization to the full and show what the web will look like in 2022.

"Building envelope.swiss" wins special "Best of .swiss" award

Already for the third time dot.swiss presented the award "Best of .swiss", in which the best web project of the year is awarded the .swiss domain extension. The federal red buoy went to "Gebäudehülle.swiss", a service-oriented competence platform for the building envelope industry. The project is the result of a collaboration between the Swiss Building Envelope Association and the Liip agency. Jury president Fabian Unteregger explains the decision as follows: "The content for the 600 members comes across cleanly and thanks to the structured member directory, the right specialist can be found quickly in each specialist area - whether for 'G' like building greening or 'R' like room toxin remediation. The site surprises with a store solution, which offers everything from neck protectors with forehead blinds to sun creams." So one clicks even gladly on the technical commission from flat to pitched roof. "The association's presence was convincing in all aspects," Unteregger concludes.

The projects are submitted to the special category "Best of .swiss" were judged by the jury, headed by jury president Fabian Unteregger, according to their quality of craftsmanship, but also according to whether their visual design and impression implement the characteristics considered typically Swiss: Quality, innovation, design, down-to-earthness, trust and multilingualism.

Thjnk Zurich secured the Goldbach Crossmedia Award 2022 with "Runtime" for Ochsner Sport (Werbewoche.ch reported).

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