Lidl Switzerland and Ads&Figures receive Digital Marketing Award
With the Digital Marketing Award, IAB Switzerland recognizes outstanding achievements in digital marketing. The expert jury has named Lidl Switzerland «Digital Marketer of the Year 2020.» Ads&Figures has been named «Digital Agency of the Year.».
Actually, the award show should have taken place during the DEX conference. Since both events fell victim to the pandemic, a short film documentary on the winners was created instead of the show.
An expert jury, consisting of the IAB Executive Board and the IAB Advisory Board as well as representatives of the Swiss Advertisers Association SWA and Leading Swiss Agencies LSA, selected the winners in the categories "Digital Marketer of the Year", Digital Agency of the Year as well as the new award for the "Digital Entrepreneur of the Year". In addition, the IAB Academy selected the "Digital Newcomer" and IAB Switzerland once again presented a Digital Lifetime Award in its anniversary year.
Lidl Switzerland is Digital Marketer of the Year 2020
Nominated for the award were companies that stood out with their digital advertising campaigns in the past year. The nominated companies included Audi, Emmi, Lidl Switzerland and Rivella.
This year's prize goes to Lidl Switzerland. The company invests heavily in digital advertising, believes in advertising impact and uses large advertising formats as well as branding products to present their brand and products to customers.
Ads&Figures is Digital Agency of the Year
Ads&Figures, Farner Consulting, MediaCom and Mediakanzlei were nominated for the title "Digital Agency of the Year. The award honors the agency that uses digital marketing measures sustainably and strategically throughout the entire customer and sales cycle. The winner was the Bern-based agency Ads&Figures. As a specialized performance agency, Ads&Figures is very strong in the disciplines of search, social, video and data-driven marketing. Since its launch in 2016, the agency has shown that it manages its projects with a great deal of digital know-how and is an asset to the Swiss agency world.
"Digital Entrepreneur of the Year" goes to Sam Lutz
The digital advertising industry has produced many exciting young companies in the technology sector. To honor these initiatives, IAB Switzerland 2020 has created a new award category. Nominated in this category are Stephan Frey of Attackera, Sam Lutz of Drop8, and Ginette Lumbiarres and Alban Grossenbacher of GoTom. Sam Lutz, a specialist in data-driven advertising, wins the award for founding and successfully building his company Drop8.
Marei Pross is Digital Newcomer of the Year
Marei Pross from Lindt & Sprüngli receives the "Digital Newcomer of the Year" award. With this award, the IAB Academy honors the graduate with the best result in the final exam of the diploma course "Digital Marketing Basic Course" last year.
Digital Lifetime Award for Jörg Eugster
Also presented was the Digital Lifetime Award for special services. The award goes to Jörg Eugster, who has made an important contribution to the development of the digital advertising industry in Switzerland for over 20 years. He is the founder of various digital platforms and shares his knowledge as a speaker and author. With Wifimaku, he has created a knowledge platform in digital marketing that is unique in Switzerland.
