Komoot honors strongest tourism campaigns in 2025
On January 19, 2026, the outdoor platform Komoot will present the Partner Awards for the most effective tourism campaigns of 2025 at CMT Stuttgart. Extreme athlete Jonas Deichmann will be the keynote speaker, discussing storytelling in extreme situations. The event will also be streamed live.
Komoot is putting the spotlight on outstanding achievements in digital tourism marketing at the international trade fair CMT Stuttgart. The Komoot Partner Awards recognize campaigns that have performed particularly well on the platform. The criteria for judging were relevance, interaction and the inspiring effect they had on a community of over 50 million users worldwide.
Jonas Deichmann as keynote speaker
Extreme sportsman Jonas Deichmann is expected as a guest for the first time. He has attracted worldwide attention with his spectacular triathlon around the globe. In his keynote speech, he will talk about endurance, mental strength and storytelling in extreme situations. Deichmann will provide valuable inspiration for brands and destinations that want to reach and activate outdoor communities.
Authentic content instead of classic advertising
The award-winning campaigns show how effective content can be when it is authentically integrated into the target groups' usage situation. Instead of traditional advertising formats, Komoot's "Sponsored Collections" focus on experience-oriented, organically grown content. "Whether brand or destination, if you want to appeal to outdoor travelers today, you need inspiration, relevance and a deep understanding of user needs," explains Max Seidl, Sales Director at Komoot.
The Komoot Partner Awards are a coveted industry award. The evaluation is based on the commitment of the community. "It is a reflection of what really works," says Seidl. Inspiring campaigns from destinations, brands and organizations from all over Europe are honored in eight categories.
Award ceremony and CouchTalks
The Komoot Partner Awards will be presented on January 19, 2026 at 2 p.m. on the stage in Hall 9. After an hour, there will be a switch to the CouchTalks with experts and campaign makers. The focus here will be on trends, best practices and strategies in outdoor and influencer marketing. The CouchTalks are part of the "CycleTourismSummit" organized by ADFC Baden-Württemberg (19-20 January 2026, www.cycletourismsummit.de), the central specialist format for cycle tourism as part of the cycling and walking tours at CMT.
The event will also be streamed live. Free registration for online participation at: https://h7.cl/1l1pX. Further information can be found at komoot.com.
