SBB's Interrail campaign honored with Rail Tourism Award
In the current Interrail campaign, SBB is focusing on contrasts and uniting all-inclusive package tourists with freedom-loving individual travelers. The public transport company received the Rail Tourism Award for the first wave of the campaign, which was broadcast in spring 2024.
SBB received the Rail Tourism Award from the European Travel Commission ETC and Eurail for its successful implementation. The continuation contrasts a well-organized cruise with adventurous Interrail travel and is intended to encourage travellers to explore Europe in an environmentally conscious way.
In the current commercial, two old friends go on a cruise. When a cat thwarts their vacation plans, the two react calmly and switch to the comfortable train.
SBB worked with the Swedish agency Sweet to implement the campaign. It has been running since Wednesday and will continue until December 17, 2024 in various offline and online media.
