International award for the brand identity of the Festival da Jazz St. Moritz

Gyselroth has been supporting the Festival da Jazz for 10 years and has defined its brand image. The festival allows internationally renowned jazz artists to perform in a small setting with a maximum of 150 spectators in the legendary Dracula Club in St. Moritz. To mark the anniversary, the brand was given a new look that meets the requirements of a digital world while retaining its high recognition value.

"The real luxury of the Festival da Jazz St. Moritz is that internationally renowned artists perform in an intimate setting with a maximum audience of 150 in the legendary Dracula Club. With the brand identity and the location of St. Moritz, we have succeeded in combining the themes of jazz and luxury to create an attractive and relevant platform for sponsors," says Andreas Roth, Creative Director.

The feeling of intimacy was also taken up in the brand development. The annually changing key visual now appears as a moving image sequence, which creates an immediate feeling of closeness between the viewer and the festival and thus picks up on the intimacy of the small setting. There is also an increased focus on storytelling. The uniqueness of the festival and its location is thus optimally conveyed.

The World Luxury Award Monaco recognizes creative excellence for work in the luxury industry. The successful implementation is now being honored with the Gold Trophy of the international World Luxury Award Monaco 2017.