Goldbach Crossmedia Award: Who will be the audience favorite in 2021?
As a supplement to the Goldbach Crossmedia Award, the Audience Award will be presented for the second time in a row. This is intended to give all interested parties the opportunity to vote for their personal favorite.
Once again this year, it is not only the jury of experts that will decide on the winners of the Goldbach Crossmedia Award. In the run-up to the Award Night on September 6, 2021, customers, agencies and all other interested parties can vote for their favorite cross-media campaign.
A total of eighteen campaigns were submitted for the Goldbach Crossmedia Award, nine of which made it to the top. the shortlist of the jury (Werbewoche.ch reported).
The public now has the chance to choose their favorite from all the campaigns submitted, regardless of the shortlist. The Online voting is open with immediate effect until June 30, 2021.
The following projects can be voted on (in alphabetical order by client).
| Campaign | Client | Contractor |
|---|---|---|
| "My AUTOgram" | Auto-Switzerland | Farner Consulting |
| Investment campaign 2020 | Bank Cler | phd Switzerland & home Zurich |
| The Barilla Pesto Story | Barilla Switzerland | OMD |
| Waiting Wins | CANAL+ | Havas Village Geneva |
| Capri-Sun goes funky- now it's tingling! | Capri Sun | PPN |
| Qwell Launch | Coca-Cola Switzerland | MediaCom |
| AR Christmas tree | Coop Construction+Hobby | Bitforge |
| Product launch campaign CSX | Credit Suisse (Switzerland) | thjnk Zurich |
| Black Friday 2020 | Estee Lauder Companies Switzerland | dentsu international |
| Generali: Always On 2020 | Generali | dentsu international |
| Id Rueh before nature | Gstaad Marketing | |
| The Swiss Army Knife | Mercedes-Benz Switzerland | phd Switzerland & AMQ Switzerland & Publicis Emil |
| Nissan SME e-mobility and cross-media campaign | Nissan Switzerland | OMD & CONVERTO |
| SAVE FOOD, FIGHT WASTE | Pusch Practical Environmental Protection | Karling & JBW Media |
| "Back to Business" | SBB Swiss Federal Railways | Farner Consulting |
| The VW Multivan 24h Test Days | Volkswagen & AMAG | MediaCom |
| The Last Run | Zalando | Jung von Matt LIMMAT |
| Launch and digital app marketing frankly | Zurich Cantonal Bank | Jung von Matt LIMMAT & Webrepublic & The House Agency |
(Source: Goldbach Crossmedia Award)
