Goldbach Crossmedia Award: Who will receive the Audience Award?

The Goldbach Crossmedia Award has been promoting cross-media communication in the Swiss media and advertising industry for over two decades and is now being presented for the 21st time.

In addition to the gold, silver and bronze prizes awarded by the expert jury, the Crossmedia Award 25 will once again be presented to the public's favorite. 19 campaigns were submitted by creatives, agencies and advertisers:

• Attention - Perfect slopes, Adelboden-Lenk ski region / in-house
• Alinghi Red Bull Racing, Red Bull / Phd Switzerland
• Arosa makes dreams come true, Arosa Tourism / Yoveo|Team Farner
• The apprenticeship campaign for Gen Z, Login Vocational training / Webrepublic
• Migros as Playmobil, Migros Supermarket / Wirz Group
• The best job prospects in the world, SBB / Farner
• A tad better. A tad greener., SBB / Contexta, Havas Switzerland
• Fanta x FasnachtThe Coca-Cola Company, EssenceMediacom
• Grand Tour, Astara Switzerland / Saatchi & Saatchi
• LXmas For You, Swiss / MSM.digital
• Room full of possibilitiesMigros Fachmarkt / Ingo Zurich, Ogilvy Switzerland
• Ready! for sex, Federal Office of Public Health, Rod Communication
• Realtime DCO, McDonald's Switzerland / OMD Switzerland
• SBB Half-Fare PLUS, SBB / Contexta, Havas Switzerland
• Swiss Natural Science - Weleda Blue Gentian, Weleda / Mediaplan, Tempomedia
• Cursed storm, Buildings Insurance Berne / Bold
• Advertising well, interest good., Bank Cler / Neu Creative Agency
• When breaking counts!, Continental Suisse / Follow Red
• Time to say thank you, Basler Kantonalbank / Mona and Mateo

Voting now open

From now on, all interested parties can via the online tool can vote for their personal favorite. Voting will run until March 3, 2025 and the winning teams will be honored at the Best of Swiss Web Award Night on Thursday, April 3, 2025 at The Hall in Zurich.