Goldbach Crossmedia Award 2025: Nine campaigns on the shortlist
The nominees for this year's Crossmedia Award have been announced. Out of 19 submissions, nine campaigns are in the running for a spot on the podium.
The Goldbach Crossmedia Award has been promoting cross-media communication in the Swiss media and advertising industry for over two decades and is being presented for the 21st time this year.
This year, 19 campaigns from various sectors were submitted. Under the direction of jury president Marco Taborelli, the expert jury nominated the following nine submissions for the shortlist:
- Alinghi Red Bull Racing Campaign 2024 - Red Bull / Phd Switzerland
- Arosa makes dreams come true - Arosa Tourism / Yoveo | Team Farner
- The apprenticeship campaign for Gen Z - Login Vocational training / Webrepublic
- Migros as Playmobil - Migros Supermarket / Wirz Group
- The best job prospects in the world. - SBB / Farner | Team Farner
- A tad better. A tad greener. - SBB / Contexta, Havas Switzerland
- Room full of possibilities - Migros Fachmarkt - Micasa / Ingo Zürich, Ogilvy Switzerland
- Ready! for sex. - Federal Office of Public Health / Rod Kommunikation
- Advertising well, interest good. - Bank Cler / Neu Creative Agency
The creative central idea, the cross-media playout and the overall success of the campaign were assessed for the gold, silver and bronze awards. "Every year, it is fascinating to see how differently the submitted campaigns are assessed in advance - and how the jury nevertheless reaches a convincing consensus on the day of the decision," says Marco Taborelli.
Announcement in April
The winning teams will receive their awards at the Best of Swiss Web Award Night on Thursday, April 3, 2025 at The Hall event location in Dübendorf near Zurich.
