German Brand Award 2023: These are the Swiss winning projects
This year's winners of the German Brand Awards have been announced. The German Brand Award honors exemplary brand management, sustainable campaigns and exceptional marketing projects. There is a "Best of Best" award for MetaDesign.
The "Excellent Brands" discipline honors the best product and corporate brands within an industry, and "Excellence in Brand Strategy and Creation" recognizes the best in their respective disciplines.
This year, there were a total of 33 awards for Switzerland. Agencies such as Branders, Rosarot, Foundry and Mjm.cc received multiple awards. MetaDesign even received a "Best of Best" award for the Körber rebranding.
German Brand Award 2023: Swiss winning projects at a glance
| Award | Category | Project | Submitted by |
| Best of Best | Brand Strategy of the Year | Body brand repositioning : one team one brand | MetaDesign |
| Gold | Brand Communication - Print | Sanitas Health Forecast Edition 2022 | Branders Group AG |
| Gold | Brand Communication - User Experience | Primeo Energy Cosmos | Bellprat Partner |
| Gold | Digital Service Portals & Platforms | volt by Vontobel - Private Banking Reloaded | Pink |
| Gold | Fast Moving Consumer Goods | Planted Foods | Planted |
| Winner | Brand Comm. - Movies, Commercials & Virals | Suits for every taste. | asap | alder straessle and partner |
| Winner | Brand Communication - Web & Mobile | Cryptonow | Greenliff |
| Winner | Brand Communication - 360° Campaign | Label of origin Swiss agriculture / Suisse Garantie brand | FairFactory |
| Winner | Brand Communication - 360° Campaign | Sprüngli - Where Easter is at home | Branders Group |
| Winner | Brand Communication - 360° Campaign | Grant Thornton - Go Beyond | Part.ch |
| Winner | Brand Communication - 360° Campaign | PET-Recycling Schweiz - Give every PET bottle a new life | Pink |
| Winner | Brand Communication - Ambient Media & Outdoor Ad. | Advertising streetcar | CHI Classics Basel |
| Winner | Brand Communication - Classic Campaign | Al Mulinetto, The contemporary art of drinking | Farner Consulting |
| Winner | Brand Communication - Classic Campaign | Alpian - No Two Alike | Foundry (Berlin) |
| Winner | Brand Communication - Fairs & Exhibitions | Exhibition stand for FE Fundinfo | mjm.cc |
| Winner | Brand Communication - Influencer Marketin | Balitea iced tea with YouTube star Simon Balissat | Digitec Galaxus |
| Winner | Brand Design - Logo | Medianovis - New brand identity | Medianovis |
| Winner | Brand Design Corporate Brand | Axpo - The Flow of Energy | Foundry (Berlin) |
| Winner | Brand Experience of the Year | Balitea iced tea with YouTube star Simon Balissat | Digitec Galaxus |
| Winner | Brand Innovation & New business models | Mövenpick sponge cake | Mövenpick Holding |
| Winner | Brand Revival of the Year | Mövenpick sponge cake | Mövenpick Holding |
| Winner | Brand Strategy - B2B | Body brand repositioning : one team one brand | MetaDesign |
| Winner | Building & Elements | Ernst Schweizer - We build today for the generation of tomorrow | TBS Brands Partner |
| Winner | Education & Research | ZbW | ZbW - Center for Continuing Professional Development |
| Winner | Employer Branding Activities & Campaigns | #WomenofCCHBC | Coca-Cola HBC Switzerland |
| Special Mention | Banking & Financial Services | Alpian | Foundry (Berlin) |
| Special Mention | Brand Comm. - Movies, Commercials & Virals | TV Billboard for Schenker Blinds | Schenker Blinds |
| Special Mention | Brand Comm. - Storytelling & Content Marketing | Alpian i-vest | Foundry (Berlin) |
| Special Mention | Brand Communication - 360° Campaign | Sanitas - Omnichannel campaign: "Let's talk!" | Branders Group |
| Special Mention | Brand Communication - 360° Campaign | This is what Christmas feels like 2022 | Confiserie Sprüngli |
| Special Mention | Brand Communication - Acoustic & Sensory Branding | Swiss Film Award audio branding | mjm.cc |
| Special Mention | Brand Communication - Classic Campaign | Elco - Own online game: "Hockey Shootout". | Airport agency |
| Special Mention | Brand Communication - Fairs & Exhibitions | Netherlands Pavilion Expo 2020 Dubai | Expomobilia - MCH Live Marketing Solutions |
| Special Mention | Brand Impact of the Year | PET-Recycling Schweiz - Give every PET bottle a new life | Pink |
