Gerety Awards open for submissions in 2024
The Gerety Awards are open for submissions and will simultaneously announce the 15 locations for the Executive Jury sessions. These include: New York, Los Angeles, Toronto, London, Paris, Brussels, Amsterdam, Hamburg, Madrid, Warsaw, São Paulo, AUNZ, LATAM, East Asia and the Middle East.
In addition to determining the shortlist, the Executive Jury meetings also select the agency and production company of the year from their respective countries. This is selected from the submissions of the Portfolio Cut.
NEW FOR 2024: The jury will also pay special attention to submissions in the Works for Good Cut. The campaign with the highest score for environment and sustainability will be awarded a special prize called the Gerety Earth Prize.
"As we gather to celebrate innovation and excellence at the Gerety Awards, I am particularly excited to see ground-breaking initiatives, especially those that use creativity to solve real business problems and drive sustainable growth. The 'Gerety Earth Prize' embodies the essence of impactful work that not only inspires, but also changes our world for the better. It is an honor and privilege to be part of the Grand Jury and I look forward to celebrating work that is raising the bar for positive change," said Laura Maness, Global CEO, Grey Group.
About the Gerety Awards: Named after Frances Gerety, the copywriter who coined the slogan "A diamond is forever" in 1948. The Gerety Awards bring together a panel of judges to select the best in advertising from what they call a powerful perspective, creating a benchmark that is relevant to market realities and redefining the standard to which advertising has traditionally been held.
Amani Duncan continues: "As a member of the Grand Jury I am honored to contribute to this prestigious search for creative excellence and reshape advertising measuring sticks on a global scale with a powerful perspective that only the Gerety Awards jury can provide. In the spirit of Frances Gerety's enduring legacy, our mission is to showcase the purest jewels in advertising, recognizing the highest standards in creativity and execution. The introduction of the Gerety Earth Prize this year adds an extra dimension to our pursuit, recognizing work that not only captivates minds, but also promotes sustainability and reflects the values that define our collective future."
The full executive jury will be announced in the coming weeks. In the meantime, you can find out more at www.geretyawards.com find out more about the jury and the ambassadors.
One example that impressively documents the level of the Gerety Award winners is the "I don't Remeber" campaign by the Argentinian Asociación Lucha contra el Mal de Alzheimer (ALMA). Click here for the case video.
