Five Swiss agencies lurk on Epica shortlist

This year's Epica judging starts on Monday. Werbewoche will be there again this year - everything you need to know will be reported at Werbewoche.ch. It is quite realistic that there will be one or the other success for Swiss creative agencies to celebrate again in 2017 after the successful past years. The shortlist will be officially published on Tuesday and is already available to the media represented in the final jury.

A total of 524 works made it onto the shortlist - slightly fewer than last year (576). The decline is explained by the organizers with the award time-out of Publicis and the restrained submission policy of WPP. There were a total of 3350 submissions this year. It is expected that this number will be significantly higher again next year.

Ruf Lanz sends three promising award candidates into the race with the already known campaigns for Hiltl, the Tonhalle Orchestra Zurich and the Museum Haus Konstruktiv.

An Epica newcomer - which is not surprising given the agency's age - is Heimat Zürich. Nominated is the film "Funeral" for Bank Cler. The in may launched "Time to talk about money" campaign was continued in August with this spot.

Jung von Matt/Limmat has been able to place itself on the shortlist four times. The "SoundBook App" has won numerous creative awards so far - another one could be added. With the "village telephone" for Graubünden Ferien, an "old acquaintance" is also on the list. The radio campaign for Swiss Post and the personnel campaign for Obi, which has already won several awards, are also among the finalists.

The Wirz agency is also trying its luck with a radio spot: "Trump" for Pneu Egger is nominated in two categories.

And last but not least, Havas is also hoping for a pyramid: In the category "Health & Beauty", the product created for the client EnVogue and presented in Lürzer's archives with a Double page honored lighthouse subject secured a final place. (hae)